Start high or launch near r$3,304,000 for this Rio home?

Two agents have valued this detached home in Rio de Janeiro quite differently. One recommends an ambitious launch, while the other is closer to what looks like the likely sale price of r$3,304,000. Comparable listings that started high have been sitting for roughly 61 days before reducing.

Would the higher opening protect the result, or waste the strongest first-week interest? I’d especially value completed outcomes rather than agent promises.

I’d lean toward the realistic launch, but only after seeing recent completed sales within the same neighbourhood boundaries and in comparable condition. Active listings show seller hopes, not buyer decisions. Ask both agents to include withdrawn stock too; otherwise the ambitious-price failures disappear from the comparison. Also check whether new-listing volume means buyers currently have plenty of alternatives.

I wouldn’t treat 61 days as proof that price alone caused the cuts. Condition, difficult buyer financing or even a boundary that crosses into a less desired pocket could explain part of it. Seller motivation matters as well: testing high is more defensible if there is no deadline, although a later reduction cannot recreate a fresh launch. Have each agent set out the evidence and proposed price-cut timing in writing, then compare the plans rather than just the headline valuations.