The vendors say their integrations will streamline everything. I am not convinced. In the trials, a polished screen mattered far less than whether staff had to create the same contact or listing again, and whether a colleague could reconstruct the history without asking the original handler.
We now have to choose what to retain for leads, files, viewings and deal updates. How would you measure whether an integration has removed work rather than shifted it to a new screen? Mobile usability, reliable listing imports and a readable audit history are priorities. We also need to assess mortgage-rate information and cross-border workflows without stripping away the local context behind the data.
We now have to choose what to retain for leads, files, viewings and deal updates. How would you measure whether an integration has removed work rather than shifted it to a new screen? Mobile usability, reliable listing imports and a readable audit history are priorities. We also need to assess mortgage-rate information and cross-border workflows without stripping away the local context behind the data.