Rent increase versus tenant retention for a Jakarta townhouse

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Homeowner
Sharing the actual figures because broad averages have not helped. Comparable asking rent appears close to IDR 20,930,000, while my townhouse tenant currently pays about IDR 18,540,000 for the same rental period. They pay reliably and look after the home.

I am considering a modest increase rather than pushing straight to the advertised market figure. Turnover could mean vacancy, refurbishment and the risk of a less reliable replacement. How would others frame a fair review, comply with the applicable notice and contract terms in Jakarta, and preserve the relationship?
 
With a reliable tenant, I would not chase the entire gap. First calculate the extra income from an increase against one rental period of vacancy plus cleaning, repairs and reletting costs. A smaller adjustment that the tenant accepts can outperform the higher asking figure if changing tenants leaves the property empty.
 
One missing detail: are those advertised townhouses genuinely comparable in furnishing, condition, location and included charges? Asking rent is not necessarily agreed rent. I would also look at this tenant’s maintenance history—whether issues are reported promptly matters alongside payment reliability—and check when the current agreement allows a review.
 
I would be more cautious than simply splitting the difference. If several comparable homes have been advertised at IDR 20,930,000 for a while, that may indicate resistance rather than market value. Find out how quickly similar units are being taken. Vacancy time is the number that changes the decision.
 
Give the tenant notice in the form and timeframe required by the existing agreement, after confirming any local requirements. Explain that the market has moved, acknowledge their good record, and offer a figure below the advertised comparables with a clear effective date. If they counter, compare that counter with the real cost of turnover rather than taking it personally.
 
Also keep the rent discussion separate from the deposit. Record the present condition of the townhouse and clarify in writing whether any deposit amount needs attention under the agreement, rather than informally treating it as extra rent. Before sending a proposal, I would assemble the comparable listings, likely vacancy time, expected refurbishment cost and notice clause. That gives you a defensible ceiling—and a sensible point at which retention wins.
 
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