Comparing agent fees and service scope for a Nairobi detached home

nia.voss

Homeowner
Established
KES 176,100,000 is the expected selling level, so even a modest fee difference matters. The cheaper Nairobi proposal covers fewer steps; the more expensive one promises professional images, screening of prospective buyers, negotiation and help through closing.

I can see why paying more might reduce the work and risk for the seller, but a longer service list is worthless if nobody is accountable for it. Would you ask for evidence of relevant sales, response commitments, a written offer process and the name of the day-to-day contact? I also need a sensible way to define the fee calculation, outside expenses, conflict disclosure and what happens if an agreed transaction collapses.
 
First make every firm state the fee on the same basis: what amount it is calculated on, when it becomes payable, what expenses sit outside it, and what happens if a buyer withdraws or you end the instruction. Also ask whether “closing coordination” continues through completion or merely means introducing the parties. Those answers may narrow the gap quickly.
 
Are the proposals exclusive, and for how long? A cheaper fee can be expensive if you are tied in without clear performance expectations. I would also ask who takes calls, conducts viewings and follows up offers after the senior person wins the listing. Get the day-to-day contact named, plus the backup when that person is unavailable.
 
I wouldn’t assign much value to the word “photography” by itself. Ask for the actual deliverables: who arranges it, what is included, whether you approve the final selection, where the material will appear, and who can reuse it if you change agents. The same applies to marketing—request a property-specific plan rather than a generic list of channels.
 
The practical problem is that firms may define a failed transaction differently, so their percentages may not be comparable. I would score the process instead.

Ask each firm to describe one route for a buyer who is ready and another for a buyer whose funding or conditions remain uncertain. The answer should cover checks before viewings, written offer records, communication of conditions and whether backup interest is kept active. If they cannot set that out clearly, the headline rate adds little.
 
Thanks—this has exposed the apples-to-oranges problem. I was concentrating on the percentage and not enough on when it is earned or who performs each task. I’ll ask each firm for a revised written breakdown covering exclusivity, named contact, photography deliverables, offer records, buyer qualification and support through completion. I’ll also ask what remains payable if a transaction falls through.
 
Add conflict disclosure to that list. Ask whether the firm could also act for, receive instructions from, or have another commercial relationship with an interested buyer, and how that would be disclosed and managed. For qualification, they should explain what they verify without casually circulating a buyer’s private information. The precise duties can depend on the Kenyan engagement terms, so clarity in writing matters.
 
Once the replies arrive, score only items you can verify: relevant recent comparable sales, named responsibility, response commitment, reporting frequency, viewing feedback, written offer procedure, qualification steps and completion support. Then calculate the fee under the same assumed sale price and list every excluded cost beside it. Before appointing anyone, speak to recent seller references for similar Nairobi detached homes and make the termination and file-handover terms explicit.
 
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